Tiktok advertising is a trend that many brands are targeting, but is this social network right for your business? The problem will be answered at Tiktok advertising service at Adsmax.
Why advertise on TikTok?
What is Tiktok?
TikTok is a new social network, but it is rapidly growing. This social network allows users to create short videos from mobile devices, edit music or special effects of videos, follow or like short videos of different content topics.
The popularity of Tiktok
TikTok is now available in 150 regions around the world with 75 different languages, and is the most downloaded application in Vietnam by 2020 in particular and around the world in general in both operating systems. (IOS & Android).
With a huge number of users, it is constantly increasing, Gen z is the generation that occupies a large number of users in Tiktok.
Who is the Tiktok opportunity given to?
If your target audience is the younger generation, it is a mistake to ignore Tiktok ads. Conversely, if the majority of your customers are in the older segment, you should ignore Tiktok.
Types of advertising on TikTok
Brand Takeovers (brand advertising)
Is the form of advertisement when the user opens the Tiktok application. The advertisement will be displayed first on the launching screen when users access the TikTok application. Ad display time is between 3s (for photos) and less than 5s (for gifs and videos). This type of ad will direct users to the brand’s landing page.
In Feed Video (Natural appearing video ads)
This type of ad will appear as videos on Tiktok at random, it will redirect users to the brand’s Landing Page or App Download.
Hashtag Challenges (Challenge video ads)
This form of advertising usually contains #hashtag with the purpose of enticing users to create videos around that topic, hashtag.
Branded lense (Two-way Interactive TikTok Ads):
This form of advertising works similarly to the funny effects of Snapchat and Instagram stories, the generated lense from the brand will appear in the “hot” or “trending” section for the first 5 days of launch and exist. at up to 10 days.
This is a form of TikTok advertising that promotes two-way interactions between users and brands, through user-generated content.
TikTok’s advertising is aimed at targeted customers based on interests, audiences, … so it creates conditions for brands and businesses to make advertising more effectively. Depending on your brand’s advertising needs, you will choose one of the most effective forms of advertising on Tiktok.
However, at the present time, the two most popular forms are: Brand takeover ads and In-feed ads video to help you bring customers to your own sales homepage, the conversion rate will be higher.
Don’t worry about over budget: Adjust your budget whenever you want. Start or stop whenever you like.
Flexible pricing: you can choose between pricing and pricing models by CPC, CPM, or oCPC.
Click Digital – the best TikTok Ads service / agency in Vietnam.